Clik here to view.
Nature Valley shows scary pictures of children addicted to technology
Nature Valley's latest campaign shows how youth's addiction with technology has eliminated quality family time and outdoor childhood adventures. The ad reads ""Nature has always been a part of...
View ArticleClik here to view.
Outdoor Afro: Busting Stereotypes That Black People Don't Hike Or Camp
African-Americans who enjoy the outdoors are banding together to encourage more people of color to connect with nature and each other.
View ArticleClik here to view.
KEEN Presents Live Monumental™ Campaign to Advocate for the Protection of...
Cruising across the country in a big, yellow RV starting in July, KEEN focuses national campaign on raising awareness for preserving public lands and bringing more than 100,000 signatures to Capitol Hill.
View ArticleClik here to view.
PeopleForBikes Campaign Promotes Dirt Road Riding
The campaign aims to encourage bike riders of all types—roadies, commuters, families, everyone—to try riding dirt roads and paths as a way to escape traffic and make the riding experience more enjoyable.
View ArticleClik here to view.
American Hiking Society and Michelob Ultra offer trail grants for superior...
American Hiking Society and Michelob Ultra have teamed up to grant two trail organizations $25,000 each to help build and maintain superior hiking trails. Each grant will help address the colossal...
View ArticleClik here to view.
OIA Announces Education Program for Outdoor University at Outdoor Retailer...
Some key themes of this summer’s OU@OR are market and retail business strategies, supply chain best practices, product and marketing trends and recreation policy.
View ArticleClik here to view.
Digital Billboards Praise Nature Instead of Nauseating Advertisements
Media artist Brian Kane created Art for Commuters to give passersby a moment for much-needed reflection.
View ArticleClik here to view.
Why brands should be budgeting for influencers
The use of social media influencers is on the rise, and brands should be allocating budgets for them, writes Dennis Yu. A photo posted by one influencer to 3.6 million followers could have a potential...
View ArticleClik here to view.
REI Engages Millions of Members to Connect with Trails in their Communities
REI is inviting its 5.5 million members and the outdoor community to connect with the nation’s network of trails. The co-op is calling on hikers, runners, cyclists and anyone who loves the outdoors to...
View ArticleClik here to view.
Facebook reveals "Donate Now" button to boost charitable giving
Facebook has unveiled a "Donate Now" button that charities and nonprofit organizations can put in ads and on their Pages. The ALS Association and the American Cancer Society are using the feature, but...
View ArticleClik here to view.
Happy 99th Birthday National Park Service
Today, there are 408 national parks covering more than 84 million acres of land across the U.S. To commemorate the day, the National Parks will be offering free admission to each of the 408 parks.
View ArticleClik here to view.
Trending at OR: Social media gets Millennials outdoors
Young urban consumers are drawn to the idea of recreating outside for social engagement, fun and to maintain a healthy lifestyle. However, barriers such as not having like-minded companions and not...
View ArticleClik here to view.
Michelob Ultra Partners with American Hiking Society to Make the Outdoors...
Through its Superior Trails program, the brand has worked with AHS to identify 10 deserving trails across the country and is giving hikers the chance to vote for which sites they’d like to see...
View ArticleClik here to view.
The Healthiest City in Every State
"Physical activity is important to both physical and mental health, and in order to be physically active people need access to parks and open spaces. Roughly 97.8% of Boulder residents said they have...
View ArticleClik here to view.
WINNEBAGO ANNOUNCES "GET OUT AND GO" PROMOTION WITH SCHWINN BIKES
“We are excited to partner with Schwinn on this opportunity,” said Chad Reece, Director of Marketing. “We are able to cross promote our products and introduce our motorhomes to a huge group of outdoor...
View ArticleClik here to view.
Brands tap into Snapchat geofilters
Sponsored "geofilters," or ad images that users can add to their Snapchat videos when they're in specific locations, enjoyed success this summer, with major brands such as Nike and General Electric...
View ArticleClik here to view.
Amtrak Expands Bike Access
“We wanted to get this bike pilot project started before fall color season in order to receive a lot of feedback from cyclists, who will now be able to go to any stop along the route,” Amtrak spokesman...
View ArticleClik here to view.
Hickenlooper promises $100M to make Colorado "the best state for biking"
"Biking can be such a positive force and I think being the best biking state is going to fuel economic growth and tourism, it's going to lead us toward a cleaner environment and it's going to help us...
View ArticleClik here to view.
Target to Offer Fitbits to 335,000 Employees
The program, aimed at improving fitness and lowering the cost of health insurance for its workers, is linked to Fitbit’s efforts to expand its corporate customer base. This week, Fitbit announced that...
View ArticleClik here to view.
Strava to Award Grants to U.S. Women Marathoners
“A lot of athletes that are training for the trials are not professional athletes,” Megha Doshi, brand strategy and communications director for Strava, told Outside on Wednesday. “They’re mothers....
View ArticleClik here to view.
American Hiking Society Offers Outdoor Service Vacations for Students
Offering a variety of service vacations geared specifically towards college student groups, these voluntour trips combine day hiking, trail conservation, crew camaraderie, and nature exploration within...
View ArticleClik here to view.
Brazil's Bike Loaning Service Includes Training Wheels
With Rollaway Bicycle, kids who can't afford a bike can still learn to ride.
View ArticleClik here to view.
$1.5 Billion NPS Bill Introduced
The U.S. House Committee on Natural Resources’ ranking member, Rep. Raul Grijalva (D-Arizona), and five other Democrats formally introduced a new bill in an effort to bring more funding to national...
View ArticleClik here to view.
National Bike Challenge Reaches 35 Million Mile Goal
All of these miles logged provide personal and community benefits. Riders burned approximately 1,181,036,278 calories, saved 4,587,939 million dollars in reduced driving costs, and reduced CO2...
View ArticleClik here to view.
Modular obstacles create temporary urban skatepark
Jira Jira Collective’s modular skatepark is made up of nine mobile structures that can be added to existing objects in the city to create temporary obstacles.
View ArticleClik here to view.
Free Entrance to all National Parks on Saturday
This Saturday, September 26, to celebrate the 22nd annual National Public Lands Day, there will be free admission to every National Park Service site, as well as special activities and volunteer work...
View ArticleClik here to view.
Athleticism as empowerment
Run It Out, a crowdfunded documentary on track to premiere in April 2016, tells the real-life story of a new kind of female role model.
View ArticleClik here to view.
N.C. county has Instagram contest for its parks
The parks department for Wake County, N.C., is holding its second annual Instagram contest. Users can take pictures of parks or nature preserves and share them with the #OurWakeCountyParks hashtag....
View ArticleClik here to view.
Google Wants To Make Silicon Valley As Bike-Friendly As Copenhagen
Can Google change a car-centric culture in its own backyard? Data to the rescue.
View ArticleClik here to view.
The North Face Unveils "Never Stop," First Global Campaign in Company History
The campaign, which features cinematic footage collected from around the world, takes viewers on an emotional journey inspiring them to discover the exhilaration that lives at the outer edge of their...
View ArticleClik here to view.
Colorado is bringing more women to the sport of hunting
Without expanding the population of people who hunt, “what we were going to do is we were basically going to run out of hunters,” said Jim Bulger, CPW’s outreach and education director.
View ArticleClik here to view.
A Huge Conservation Fund Just Expired. Now What?
Put simply, the loss of the fund jeopardizes the continued conservation of our outdoors. Congress’ past refusal to fully fund the program has created a backlog of billions of dollars in needs for land...
View ArticleClik here to view.
Colorado Outdoor Recreation Industry Office Launches State‑ and Industry-Wide...
Benitez appointed over 20 Coloradans to serve on an OREC Advisory Group. The group, which has representation from all facets of the state’s recreation industry and community, will create alignment and...
View ArticleClik here to view.
Reebok's human approach resulted in 8,000% social media spike
Reebok has overhauled its social media strategy to concentrate on relationship-building. Its recent #MoreThanTape campaign, which features fans sending supportive messages to UFC champ Ronda Rousey,...
View ArticleClik here to view.
PATAGONIA RELEASES A DOCUMENTARY DEPICTING AN EPIC STRUGGLE BETWEEN...
This fall, Patagonia will release Jumbo Wild – a gripping, hour-long documentary film by Sweetgrass Productions telling a true story of the decades-long battle over the future of British Columbia’s...
View ArticleClik here to view.
How outdoor retailer MEC became Canada's top brand
Here, in CEO David Labistour’s own words, is why it worked: “When I took over as CEO in 2008, we took a look into the future and we looked at it through the lens of the consumer. We’re a purpose-led...
View ArticleClik here to view.
Yellowstone Breaks Attendance Record
Yellowstone National Park announced on Thursday that it broke its yearly attendance record, tallying 3.8 million visits year-to-date in 2015, according to a press release. The number, reached after...
View ArticleClik here to view.
57 colleges duke it out in national competition to go outside, be active
Fifty-seven participating schools encourage their students to go outside and participate in a variety of activities — from running to biking to playing Frisbee with their friends. Students then...
View ArticleClik here to view.
Southern Utah Wins College Outdoor Competition
Organizer says 100,000 activities were logged.
View ArticleClik here to view.
REI closing on Black Friday for 1st time in push to #OptOutside
In an unprecedented move for the modern-day holiday shopping season, REI's 143 stores will be closed the day after Thanksgiving. The co-op business plans to launch a campaign Tuesday encouraging people...
View Article
